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The Genesis Rescue Tool photo shoot went off without a hitch. The Ohio based manufacturer of hydraulic rescue equipment for the Fire Service wanted a new look for their equipment that cuts people out of vehicle entrapments.  “Simple, text book, images just were not cutting it anymore with our customers who are largely fire fighters.”  Said Richard Michalo, president of Genesis.  “We needed advertising that went out and grabbed our cutsomers and said, ”look here our tools are the best.”  indieCREATIVE has had a long standing relationship with Genesis since 2007, consulting and producing in every aspect of their advertising from print, video, and web.  “When we knew we needed something new and fresh so we consulted with our old friends, and they literally blew us away,” said Michalo.  We have literally used this one photograph 100’s of times in our print, and web advertising.  It also graces the front cover of our latest catalog.  Ive stopped counting how many complements we’ve received not only from customers, and sales people, but even our competitors!”

Genesis Photo Shoot

The Genesis Rescue Tool photo shoot went off without a hitch. The Ohio based manufacturer of hydraulic rescue equipment for the Fire Service wanted a new look for their equipment that cuts people ou...

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